Nominet stakeholder committee member: What’s the fuss about a new UK domain?

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Dave Thomas, head of Sedo UK and a member of Nominet’s stakeholder committee, gives another take on Nominet’s direct.uk consultation, assessing potential impact on UK business.

I did some comparison using SEDO’s trading history of the Spanish domain market comparing .com.es to .es – it is clearly to me that there is now a preference for .es over .com.es. This indicates that there’s a real appetite from businesses and consumers to migrate over time to a shorter direct name space. Although, on the other hand, if you consider that the United States launched a shorter name space in 1985, when the internet was in its infancy, it has had little or no real effect as the majority of US companies and consumers prefer using .com to this day. Therefore, we are in the dark whether direct.uk will have an impact on the value of .co.uk.

Guardian Nominet .UK Consultation Press Reports UK Trademarks & Domains